Podcast CTA Cards Playbook

Step 1 — Claim your CTA canvas

Log into Spotify Ad Studio, create a podcast campaign, and enable CTA Cards in the Companion step. Upload a bold 1080×1080 image, write the exact CTA the host will voice, and point the card to your landing page.

Example CTA: "Map your launch channels" — short, verb-led, under 40 characters.

Step 2 — Sync scripts with visuals

Listeners must hear what they see. Draft host copy that mirrors the card:

"Tap the card you're seeing now. PodcastCTACards.com already mapped every channel for coaches—no log-in needed."

Refresh the creative weekly so frequent listeners don't tune it out.

Step 3 — Stack a plan behind the click

After the tap, deliver instant payoff:

• Show a visual mind map or checklist.
• Offer a one-click follow-up (email capture, chat, template download).
• Give them a "10-minute win" section so progress feels tangible.

Need a fast plan? Generate a 14-channel map, filter by budget, and embed the PNG right below the hero copy.

Step 4 — Measure the lift

• Append UTMs to the CTA link.
• Add a quick form asking "Which tactic will you try first?" and tag answers in your CRM.
• Segment retargeting ads around those declared interests.

Reference: Spotify × Ritual CTA Cards case study.

Step 5 — Run a community challenge

Once the episode airs, post on LinkedIn/X:

"Just launched CTA Cards—tap our latest episode, screenshot the channel map you get, and tag @PodcastCTACards. Best stack wins a live teardown."

This keeps the card circulating beyond Spotify and turns each tap into user-generated evidence.